Zoot put an emphasis on their athletes and strive to make sure each athlete has every performance edge possible. Zoot want to give you a performance enhancer that is legal; in other words, the best gear on the market that simultaneously makes you look and feel your best in both training and racing. Born in Kona in 1983, Zoot kits their global team of athletes with the world’s most technically proficient materials, designs, and innovations, approaching the swim, the bike and the run as technical skills unto themselves. It’s a method Zoot have been perfecting for over 25 years and a method that will help you reach Kona or any other athletic/fitness goal you may have.