Beet It Sport

Tested by science

The Beet It Sport brand has rapidly established itself in the sporting world and is now a firm favourite of the sporting elite, being increasingly adopted by more and more international sportsmen, women and teams. Since 2007, Beet It Sport have been supplying research institutes and universities with their beetroot juice and concentrate. The research covering the benefits to athletes from natural dietary nitrate supplementation was started by Prof Andy Jones of Exeter University. He explains the nature of his team’s research in the video “Unlocking the Power of Beetroot.”

This research uses Beet It Sport’s beetroot concentrate and has been undertaken at institutes all over the world. Beet It Sport’s range of concentrated beetroot juice products contain c400mg of natural dietary nitrate which is why they are used by these research facilities. Studies are now being developed using Beet It Sport’s beetroot flapjack.

veho_pebble cmj298_3ai
Beet It Sport Flapjacks (25 X 40g)
£19.99
SAVE 39%
Beet It Sport Flapjacks (2 Pack – 25 X 40g)
£37.99
SAVE 42%
Beet It Sport Flapjacks (3 Pack – 25 X 40g)
£54.99
SAVE 44%
Shop Now Shop Now Shop Now

Trusted by sports professionals

Since the 2012 London Olympic games, Beet It Sport’s products have been an essential part of Elite athletes pre-training and pre-race preparation. Now, athletes of all abilities use Beet It Sport. From rugby to rowing, cycling to cross country skiing, speed skating to sailing, bodybuilding to basketball, triathlon to track and field and many more meaning the purple revolution is catching on! In particular, Beet It Sport are proud to supply many leading international rugby teams, premiership football teams, UK & international olympic teams, and UCI world tour cycling teams.

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Simple, purple, beetroot goodness!

Perfect for those with busy lives, Beet It Sport’s new flapjack bar has been designed for the very active (and those who can’t resist beetroot!). A great tasting bar that combines the slow release energy of oats (source of carbohydrate) with Beet It Sport’s beetroot concentrate (source of natural nitrate). With only five ingredients including oats, beetroot concentrate and raisins, these flapjack bars are a must for those who care about what they put in their bodies. For use before, during and after exercise. Get yours at SportPursuit today.

veho_pebble cmj298_3ai
Beet It Sport Flapjacks (25 X 40g)
£19.99
SAVE 39%
Beet It Sport Flapjacks (2 Pack – 25 X 40g)
£37.99
SAVE 42%
Beet It Sport Flapjacks (3 Pack – 25 X 40g)
£54.99
SAVE 44%
Shop Now Shop Now Shop Now
  • New and improved recipe
  • 50% Oats, 27% Beetroot concentrate, Raisins, concentrated apple juice extract, sunflower oil
  • Contains c200mg natural dietary nitrate, equivalent to c25cl beetroot juice
  • c200mg Nitrate per 40g bar
  • Consume before, during or after exercise
  • No preservatives, artificial colours or flavours
  • Informed Sport registered
  • The power of NO (Nitric Oxide)
  • 4g protein per bar
  • Great tasting

The Beet It Sport beet and oat flapjack has been developed specifically to taste great! As well as being packed with natural high-nitrate beet concentrate, each bar has a natural dietary nitrate content of 0.4g, the same as a Beet It Sport shot.

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The Beet It Sport shots are very intense – made only with concentrated beet juice cut with lemon to reduce sweetness – an acquired taste not to everyone’s liking. However, these flapjacks have been designed to be easier to consume. Plus they have a 50% oat content – an excellent source of slow release energy. Eat between 1 to 12 hours before activity – it’s a tasty way to Beet your personal best!