Sweet Protection aim to create superior protection inspiring people to push their boundaries. They combine industry-leading innovation with the finest craftsmanship available to create the safest and most advanced helmets, eyewear, protective gear and apparel for skiers and cyclists everywhere. Shop our Sweet Protection Sale now – SportPursuit members get the Best Price Guaranteed on every deal.

Sweet Protection believe everyone should be able to push their limits and go further and faster. Whether you’re a World Cup skier or a weekend warrior taking to the slopes Sweet Protection gear gives you the confidence to progress, explore and learn.

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*all images courtesy of Sweet Protection