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International Day of Forests is marked each year to recognise what an amazing and crucial role trees and forests play in our natural world. Forests are awe-inspiring ecosystems and they contribute so many benefits to our lives and to our world. As people who love to be outdoors and enjoy time amongst the trees – running, riding, skiing, hiking – it’s an important moment to show our appreciation and gratitude for these environments.

We’ve got something special planned for International Day of Forests this year… sustainable clothing brand tentree launches this weekend! tentree design sustainable clothing with 10 trees planted for every item – we’re matching that with another ten tree

*Terms and conditions: SportPursuit commit to planting 10 trees for every Tentree item sold between 00:00:00 GMT 2021-03-18 and 23:59:59 GMT 2021-04-04. Tree planting projects supported will be at the discretion of SportPursuit. Tentree have committed to planting 10 trees for every item purchased by SportPursuit. Tentree’s planting commitments are the sole responsibility of Tentree and shall be taken at their discretion.

Over the coming weeks we’ll be looking back at all the progress we’ve made so far with our tree planting campaigns – over 230,000 trees planted so far. We’re not stopping now, and we know there’s much more work to do.

We are continuing to develop our sustainability activities – read more below about what we have done so far.

Why sustainability is important to us

For those that love the outdoors, our planet is a remarkable natural playground. From mountains to oceans, lush forests and parched deserts, the world provides such amazing environments to run, ride, climb, hike, ski, surf, and so much more.

At SportPursuit we know we are lucky to have this space for so many of our pursuits. We also know that to continue to pursue these passions we have to take responsibility for our part in protecting our planet. We’ve been learning from organisations like Protect Our Winters how we can take action as individuals and improve our impact as a business. In 2021 our aims are:

Help our customers learn about sustainable brands and behaviours to make the best choices they can.

Educate ourselves about the impact our business operations and London HQ have on the environment and how we can reduce these impacts.

Reach our next goal to plant 250,000 trees with the help of our amazing community of members and partners!

Find out how planting trees can help tackle climate change.

Our recent sustainability activities

December 2020: Festive Forest
As a ‘thank you’ to all of our amazing members who have contributed to our tree planting projects in 2020 we planted a tree for every order in December. SportPursuit co-founder Adam wanted to share his thanks for everyone who got involved:

“Thanks to the hard work of the SportPursuit team and the passion of our customers our tree planting initiatives have gone from strength to strength over the past year. It’s a huge achievement to be planting 100,000 trees from our December Festive Forest campaign taking our total tree planting so far to 224,650. We would like to thank all our customers, our team and our partner Size of Wales for their great work

September 2020: 100,000 Trees!
With the help of our members we have funded the planting of 100,000 trees in global projects managed by Size of Wales.

March 2020: International Day of Forests
To mark the day and celebrate all the amazing environments that trees and forests provide, we are teaming up with partners from across the sports and outdoor world to create awareness about global tree planting projects. Planting two trees for everyone who joins the SportPursuit community from our partners during the weekend we hope we can all work together to reach closer to our 100,000 trees goal!

December 2019: the Christmas Treesure Hunt!
We decided to spread the Christmas cheer and do some good with an exciting Christmas Treesure Hunt. Every order with a Christmas delivery item  ( products marked with 🌲 ) planted a tree, and five lucky members won a refund of their Christmas shop!

October 2019: Buy One Plant Five Trees!
For the weekend of 12th-13th October, we gave SportPursuit members the chance to plant a forest while ticking off their wishlist. Special “Buy One, Get Five Trees” emails went out over the email and each order planted five trees.

September 2019: Let’s Grow Together!
Everyone in the SportPursuit community can now help us plant trees by sharing our story with their friends. Every time you refer a friend to SportPursuit, we will plant two trees! Plus, if they choose to make a purchase, we’ll top that up with two more trees and you’ll get £5 SportPursuit credit as well.

May 2019: Partnering with Protect our Winters UK
We’re thrilled to be working with POW UK to help educate ourselves and the SportPursuit community about climate change and how we can Take Action. Throughout the year we will be sharing stories and knowledge from POW UK covering different themes.

January 2019: Reducing the impact of SportPursuit HQ
We’ve been working on a number of areas to improve how our London HQ manages waste and energy. New recycling and food waste facilities, bulk-buying office supplies, and auditing our power requirements (supplied on a renewable tariff).

Christmas 2018: 10,000 trees planted with Size of Wales
As well as planting 10 trees for every order placed on Christmas Eve, SportPursuit’s London HQ held a charity bake-off event with all proceeds helping to hit the final goal of 10,000 trees planted.

Summer 2018: transition to sugarcane-based postage bags
After extensive research and testing we decided to switch our postage bags to a biopolymer solution – a plastic made from sugarcane. We were the first online retailer to do this to reduce the fossil fuels used to produce our packaging, and we continue to investigate recycled and other packaging solutions.

Alongside individual actions we will continue to learn, change and improve:

• Making changes to our individual lifestyles to take action against climate change, and encouraging others to do the same.
• Reducing waste and energy usage at our London HQ and creating a culture that supports positive choices like cycling to work.
• Auditing and improving how we work with partners, packaging and logistics to make a difference.
• Supporting and sharing causes that we care about, like our Christmas campaign with Size of Wales and ongoing partnership with Protect Our Winters UK.

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Do you have ideas about how we could be more sustainable? Let us know in the comments below or give us a thumbs up – we are always learning!